Read the latest from our LinkedIn column on the automotive, car wash, and auto detailing industries. “It’s All in the Details” publishes ever...

Ever wondered why some catchy car wash slogans are more memorable than others? Simple. They were specifically designed to give a brand that certain re...

When you introduce a car wash menu to your business it should contain a few important things. However, you don't want to over confuse your customers w...

Did you know that people over sixty-five, our “senior citizens”, are the fastest growing demographic for the car wash industry? That is why an eff...

Your car wash menu is an important aspect of your business as it's often the first thing a customer sees. Make sure you have given it enough thought t...

In this day and age where car wash franchise marketing competition is stiff and real tight, a lot of thought has been given to the use of loyalty...

Marketing is an essential part of your business' success. There can be many barriers to marketing planning, so we have put together a list of helpful ...

Marketing is essential for any business to survive. Read on to discover the benefits of marketing planning for your car wash business and why it is so...

To ensure the success of your business you need to take into account and analyze your competition. Don't forget to include this very important strateg...

Always remember that your marketing strategies should have a healthy margin that allows you to spend a bit more than you planned while still leaving a...