The marketing and planning process of your business is the most critical stage that will give you the green light to invest in your own business or bu...

Without a clear framework, the implementation of your marketing plans can and will easily go awry due to the many moving parts required to work toward...

In our previous post entitled – Customer Profile: Why Your Car Wash Marketing Needs It – we touched upon the reasons why you must prepare your...

Whether you are out clothes shopping, when the label says “one size fits all” or “free size”, you know there’s no way it will fit perfectly ...

There is no better time than the present to operate your own small business as far as low budget marketing ideas are concerned. While the marketing pl...

From social media to social customer relationship management, at the crux of it all are the prospects, the leads, the customers and the champions; in ...

Ordering pizza or even the occasional grocery deliveries via a quick phone call is ordinary nowadays. Wouldn’t it be awesome if we could do the same...

When push comes to shove in the face of economic constraints, resilient entrepreneurs have a knack of coming up with new franchise opportunities that ...

Although profitability is usually associated with the bottom line figure, that is but just one angle from which to narrow down to the seven most profi...

Most of us are familiar with the term “franchising” and associate it with the likes of McDonalds, Pizza Hut, and 7/11. However, fewer know and und...