Car Wash Marketing: How to Create a Catchy Car Wash Slogan
Are you considering starting a car wash business and looking to create a catchy car wash slogan? Do you need to revamp your old slogan? A catchy car wash slogan is a necessary marketing tool especially for a startup business. An effective one can increase profits and provide a memorable marketing campaign which will make your car wash business a formidable competitor in the car wash industry.
Step-by-step Guide on Creating a Catchy Car Wash Slogan
Think About It
Your car wash slogan should be something that will set you apart from your competitors. It should be something that is eye-catching without being distracting. A car wash slogan should be memorable and one that can be used in any form of advertising thus increasing its effectiveness. Slogans can also be a great stand alone or used in conjunction with a business logo as their own form of advertising. It can be a highly powerful, yet inexpensive way to reach customers. Slogans need to be creative and catchy, even rhythmic to ensure they are remembered. The more rhythmic your car wash slogan is, the better our minds will assimilate it with your car wash business. You will also want to be sure that your catchy slogan will pass not only the visual test but the audio test as well. Does it work with your logo? Does it flow off the tongue or is it a mouthful when spoken? How your catchy car wash slogan fits into your overall marketing campaign will determine how successful your advertising will be.
Do Your Research
The more people that are involved in creating your car wash slogan the faster it will come to fruition. Some companies offer contests for their employees or even their customers and offer an incentive or gift for their efforts. You will have more success if the people involved with creating your slogan, logo and other assorted marketing items have a vested interest in your car wash business. A slogan works better when associated with a logo to increase your business identity or business branding. It is sometimes better to join or display your logo with your slogan for better integration and a cleaner final product. Remember, many larger companies change their slogans when they no longer meet their needs. You can do the same several years from now or when a change is warranted.
Keep It Simple
Keep your car wash slogan to less than a sentence and use a less complicated word structure. Most companies say that slogans that are between six or eight words work best. Do not use larger words when smaller ones will work just as well. Short, simple words are best especially when pairing with an attention-grabbing logo. If you can come up with something funny and bring humor to your car wash slogan, you should. Again, making it memorable and sticking in your car wash customer’s heads. Large companies have attributed shorter slogans to have a higher success rate in raising profits, being memorable and fitting into their marketing campaigns better.
Along with keeping your car wash slogan simple, keeping it honest works too. You will want to be careful in using such wording as “We’re #1” or “We are the best at what we do”. Unless you can substantiate that slogan on a daily basis, you are not being truthful. You certainly do not want to have to live up to the standards of a possibly over-exaggerated slogan either. Of course, you do still want to convey a sense of quality in the service you provide, just don’t overdo it.
One of the main reasons to create an attention-grabbing slogan is to highlight your business and to separate yourself from your car wash competition. It is best to create a slogan that dotes on your strengths and sets you apart from your competitors. Do you recycle? Are you environmentally friendly? Use biodegradable products? Less water? All of these things set you apart and above your competitors. Use them to your advantage in creating a catchy car wash slogan.
If you just cannot seem to come up with a catchy car wash slogan, focus on “how” you serve your customers. What sets you apart from the rest? Emphasizing how you put customers first cannot only be a memorable car wash slogan but a respected one. Your customers, in truth, really just care about how a company treats them. You need to connect with your customers on a personal level, say what you can do for them in your attention-grabbing car wash slogan.
Do Your Homework
Check that the “perfect” catchy slogan you’ve created for your car wash hasn’t been previously copywrited. If not, you may want to consider protecting it by having it copywrited through the United States Patent and trademark Office (USPTO).
Using these steps should help you come up with a catchy car wash slogan. If you are still unsure and struggling to find one that suits your needs or simply want it done for you, consider becoming a franchisee with DetailXPerts. If you became a franchisee you could benefit from their vast business knowledge and proven business model, including the use of their slogan.
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