IT’S ALL IN THE DETAILS: Have Loyalty Programs Gone Too Far with RFID?
Read the latest from our LinkedIn column on the automotive, vehicle wash and detailing industries.
“It’s All in the Details” publishes every Wednesday.
This week’s column asks,
“Have Loyalty Programs Gone Too Far With RFID?”
More and more businesses, including vehicle wash and detailing companies, are using radio-frequency identification (RFID) technology in their loyalty programs.
The article defines what RFID technology is and how companies are using it.
The article also details how RFID loyalty programs are being used in the truck wash and car wash industries.
RFID experts are quoted in the column as well as the general solutions they have to offer regarding privacy concerns related to RFID.
To read the entire article featured in this week’s LinkedIn column, click here.